Sony ranks as Asia's top brand | Irish Sun

Sony ranks as Asia's top brand

BBC Monday 4th July, 2011

Sony has been ranked top in a survey of Asia's most valuable brands by the marketing magazine Campaign. The company gained the top spot despite hacking attacks earlier this year that compromised the personal details of 100 million PlayStation users. Japanese and South Korean consumer electronics brands occupied the top five slots, with Sony trailed by Panasonic, LG, Samsung and Canon. No Chinese brand names cracked the top 100. White goods and electronics maker Haier was the highest Chinese brand at 102. "This year's survey reiterated the challenges Chinese and Indian brands are facing to gain consumer recognition beyond their home markets," the report said. The highest ranked Indian brand at 89 was Amul, which makes milk products and ice cream.

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