Taoiseach Leo Varadkar hires business and marketing guru to head new communications unit
Irish Sun - Saturday 15th July, 2017
The new office will be tasked with improving the Government's communication strategy
The new unit will also beef up the government’s mechanisms for communicating with the public
Concannon is renowned for Wild Atlantic Way, The Gathering, Ireland 2016 and Creative Ireland
DUBLIN, Ireland - In a bid to strengthen the Government's new strategic communication unit, Taoiseach Leo Varadkar has brought renowned business and marketing guru John Concannon on board.
According to reports, Varadkar has hired the well-known centenary chief to head the new communications unit that will be tasked with improving the Government's communication strategy across all departments.
Concannon, who is behind the success of Wild Atlantic Way, The Gathering, Ireland 2016 and Creative Ireland will also be tasked with beefing up the government’s mechanisms for communicating with the public.
Concannon, a widely respected businessman, had been in charge of leading the Government's strategy on the Easter Rising commemorations, Ireland 2016.
His other initiative was aimed at giving more access to young people in the areas of music, drama, art and coding.
In his previous stint as the Director of Market Development for Failte Ireland, he drove the 'Discover Ireland' Programme, The Gathering and the Wild Atlantic Way.
Varadkar has said the new unit will complement, not replace, the existing arrangements in departments and agencies for dealing with press, media and communications.
He told the Dail, “The precise mandate and other arrangements for the operation of the new unit will be worked out over the coming weeks.”
In recent weeks, Varadkar has made several new appointments as he moves to beef up his inner circle.
He recently also appointed John Carroll to a key advisory post.
Carroll is a PR executive and played a leading role in Varadkar's leadership campaign after having worked as a policy adviser previously.
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