iD Mobile decides to wind down, 40,000 customers to suffer
Sheetal Sukhija - Wednesday 7th March, 2018
The loss-making operator is owned by Dixons Carphone Ireland
The company hasn’t been able to find a buyer for over the last 12 months
The company informed 40,000 of its customers, telling them their service will end in 30 days
DUBLIN, Ireland - iD Mobile is said to have informed thousands of its customers that their service is set to end in 30 days, as the company announced plans to wind down.
iD Mobile, which is owned by Dixons Carphone Ireland had been making losses consistently and has been unable to find a buyer for over 12 months now.
The loss-making operation has now been placed into liquidation - a move that will affect 40,000 of its customers.
iD Mobile said that it had contacted its users by text, letter and email to inform them that their service will end after the next 30 days.
Further, the company has said that bill-pay customers won’t receive any more bills after that.
So far, however, it has not clarified how long pre-paid credit will last.
The country’s mobile operation market is currently dominated by four networks, including Vodafone, Three, Eir and Tesco Mobile and the winding down of iD Mobile has revealed the difficulties faced by a new entrant in this space.
According to the company, about 30 million euros was invested in getting iD Mobile off the ground and returns remains skimp.
A company spokesman said, “Despite a compelling consumer mobile proposition in an increasingly competitive mobile market, iD Mobile was unable to achieve scale against established operators and its losses became unsustainable.”
According to reports, Tom Murray from Friel Stafford has been appointed as provisional liquidator to take over the day-to-day operations of iD Mobile and implement its winding down.
Dixons Carphone is believed to be providing “significant funding” to the provisional liquidator to keep paying iD Mobile’s suppliers for the services they provide during the 30-day period.
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